Our awesome Speech

Hello! For those who do not know me, my name is Shane, Project manager for the rebranding of Team Awesome designs.
Here with me today is NataLY OUR HEAD OF CREATIVE design, shell be taking you through our colour design, laura our web designer covering our web solutions and rogger our motionographer incharge of motion graphics.

Design without strategic intent is like a pie without sauce; sure you can have it that way but why would you?
Our philosophy is that the brand is only there to serve the business, and the role of design is to actively communicate the brand

Few things are more valuable to a business then understanding with absolute clarity what it must do in order to be successful. Our designs work with Hooper and Gale to define what it is their brand stands for and then we have translated that into creative expressions that capture the hearts and minds of the public
We have utilised a range of multimedia applications for our rebranding design, from innovative web design and online support to clean cut motion graphics, stationary and a DVD package.

Hooper and Gale recognise that intellectual property is a precious and valuable asset. your clients, in Australia and overseas, are small enterprises, big corporations, individual inventors, universities and research institutions. Clever people with innovative ideas that need protection.
Hooper and Gale is a leading Australian firm of Patent and Trade Mark attorneys and Intellectual Property lawyers with offices in Sydney, Brisbane and Perth and an active network of associate firms throughout the world. The geographical spread and location of their offices enables us at team awesome designs to take full advantage of the rebranding to a global scale, Designing an identity for Hooper and Gale with a contemporary and dynamic feel. Team awesome has achieved a design theme, that can be utilized across a wide range of media assets, which also is highly recognizable, has a rememberable effect, and communicates to potential clients that they are a trustworthy, reliable and determined team.
I better leave it at that before I get too carried away ill pass you over to Nataly and she will go over our logo and colour scheme designs

Nataly
thanks shane!

The logo or logotype design is one of the most important visual assets a company has. It is what distinguishes and makes a company recognizable to the public. A logo has the ability to create and stimulate ideas and feelings upon first sight. As designers we wanted a sense of trust and reliability to be brought to the forefront of the publics mind. Of course, we also needed to consider their design brief, an important aspect of which was the contemporary and dynamic feel.

We came up with 3 variations for the logotype and a single type design. These concepts are simple, clean and convey a sense of stability and efficiency through the uncomplicated composition. The logotype graphics (gryphon and herald shield) while conventional and traditional in terms of associated connotations- middle evil time- are also non dating and have sense of professionalism and establishment.

Fonts used are variations of the Trajan Pro type face, and are strong stable serif types which give a sense of strength and clarity due the of clean, simple nature of the font. Of these design we opted for the text only based logo, with the rationale that, despite being a new office, there were still viable links to the fathering firm that were beneficial to their company, and that the inclusion of a logo might negatively severe ties the client might want to maintain. The all-caps is a conscious choice as it has a stronger impression than its lowercase counterpart.

We want the elements that we designed for their ident to be transitional across a range of different medias, including print based mediums (letter heads, business cards, folders etc.), website, motion-graphics and in house presentations. We opted for a minimalist design that is once again clean and simple, giving a sense of straightforwardness, strength, and efficiency. And in regards with their design specifications - contemporary and dynamic- we kept information and design elements separate, non cluttered, by utilizing negative space in order to achieve a stylish and professional look.

The colour scheme that runs through the design includes a rich purple and array of pale blues, with purple being the primary or focal colour. Purple was selected as it is a regal colour, associate with royalty, trust and strength. In accordance with research form University of Illinois the royal purple reflects a companies values emphasizing confidentiality, understanding and trust. Other connotations of the colour are security, speed, and high-technology. It is an appropriate strategic design choice as the attribute of the colour are well suited for a successful Intellectual Property Company.

This design scheme is most notable in the website and print productions. Another element of the design is the use of a series of photographic images, not of the lawyers team or offices, but images that captivate and instigate a firm belief that Hooper and Gale will deliver unfailingly on the companies professional promise.

To Laura

In the re-branding of Hooper and Gale, we created a website that would reflect the firm’s new vibrant image but retain the corporate foundations.

Approximately 27 million people worldwide have access to the World Wide Web and it is estimated that by the end of 2010 56 million will have Web access. No matter what your business is, you can't ignore 56 million people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them.

Initial designs of the website were quite simple and mimicked the traditional websites of other law firms. As you can see, everything is quite minimalist, simple and straightforward in this design. However, we felt that it did not resonate with the dynamism of the 'new' Hooper and Gale. The redesign of the website preserves the simplicity of a traditional navigation menu but adds a modern touch. The photos in flash menu allows Hooper and Gale to exhibit their new office locations and iterate their fresh image.

The logo and colour scheme are quite prominent on the site, to give a sense of consistency across all Hooper and Gale's promotional media. The royal purple reflects the companies values like confidentiality, understanding and trust. The light blue gives it that modern touch.

Site architecture is very clear and easily accessible... simple. Everything is laid out so its easily readable because of the wide range of audience that could be viewing the site. There's enough white space to make it easy to scan pages. The simple navigation makes it user friendly so people can get the information they want as quickly and as easily as possible. We felt the site has quite a lot of information, and we kept it as simple as possible. We didnt want anything to flashy - just a site that gets the job done >> wholly reflects the firms own approaches.It’s made wholly in HTML and CSS to accommodate those users who may not have the hardware or software to view a flash website.

Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll find even more ways to use WWW technology. How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone to take down the information? Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store? All this can be done, and more, on the WWW.


Currently, we’ve developed a built-in contact form on the site makes it particularly easy to get into contact with the firm. A easy aspect of online support. There is also an added function of changing languages of the site. With such diverse cultures in Melbourne, Hooper and Gale want to be able to be as accessible to as many people as possible in melbourne...

With society constantly changing, Hooper and Gales quarterly (?) newsletter keeps clients and any one else interested, up-to-date with the latest developments in not only the firm but Intellectual Properly law as well.

Over to roj

Roger
Motion Graphics;
*Show motion graphic
New location, audio, visually stimulating, target audience, where

• Follows colour scheme / style of all other media within the project.
• Fast paced animation to suit the dynamic design of the entire project.
• Shows what Hooper & Gale can do (intellectual property lawyers)
• Shows where they are located (Docklands
• Motion graphics suits the modern and ‘architecturally stunning’ office
• The target audience for the motion graphic is potential clients for the firm, business partners, and investors.
• The motion graphic could be shown on any media that Hooper & Gale create, or as a short advertisement to be shown on television etc…
• It brings excitement to the field of Intellectual Property Law by using sleek/fast design and animation to make the subject matter more appealing in a traditionally boring environment.
• The corporate feel of the website, is then translated into the motion graphic following the same design style, with a fast, dynamic pace to keep the viewer interested, and potential clients to choose Hooper & Gale above other competitors.

Back to shane

DVD packaging
Follows our design outcome.
stationary

Questions

this concludes our presentation for today. On behalf of my team and myself Id like to thank you for your attention