Deadend

We here at Team Awesome Designs, felt that a website was an integral component to the rebranding of Hooper and Gale.

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Approximately 27 million people worldwide have access to the World Wide Web and it is estimated that by the end of 2010 56 million will have internet access. No matter what your business is, you can't ignore those 56 million people. Being accessible on the web, makes it easier for people to reach you, as well as show YOUR interest in helping them. This creates a feeling of community... a quality that gives you an enourmous advantage over your competition.
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We created a website that we felt reflected the firms new vibrant image while still retaining its corporate foundations. Initial designs of the website were quite simple and mimicked the traditional websites of other law firms. However, traditional and ordinary is not what you came to us for. We designed Hooper and Gale's website with your contemporary and dynamic image in mind. The redesign of the website preserves the simplicity of a traditional navigation menu but adds a modern touch. No matter their age or background, the simple navigation allows users to get the information they want as quickly and as easily as possible. Additionally, the photos in the menu allow Hooper and Gale to exhibit their new office locations and iterate their fresh image.

The logo and colour scheme are quite prominent on the site, to give a sense of consistency across all Hooper and Gale's promotional media. As Natalie said earlier, the royal purple reflects the companies values... Confidentiality ... Understanding and Trust. We used the light blue colour as the background colour for the readable content as it evokes a calming effect. Users are provided with a pleasant experience as they navigate through the site creating a positive reflection on the firm even before they have gone to your Dockland offices.

With such diverse cultures in Melbourne, Hooper and Gale should be able to be as accessible to as many people as possible. We added a language function catering for users whose first language is not English. We picked those languages which are also provided on the official City of Melbourne homepage such as Cantonese, Greek, Indonesian, Italian, Mandarin, Somalian, Spanish and Vietnamese. When users click on one of the languages on the top right hand side of the page the site will be translated into their desired language.

Site architecture is clear and simple. We felt that because of the wide variety of users accessing the site, everything should be as clear as possible. Also, since people generally do not read every single line on a webpage, especially if there is a lot of content, we designed each page so there would be a lot of white space making it easier for the user to scan down through the page and find the section that interests them.

We also felt it wouldn't be approprate to design anything too flashy, we just wanted a site that gets the job done to its utmost potential which we believed is an approach that the firm proudly adopts. The website is made wholly in HTML and CSS to be not only standards compliant but to accommodate those users who may not have the hardware or software to view a flash website.

And now over to Roger to present your new motion graphic.