Thanks Laura.
Motion graphics are graphics that use video and/or animation technology to create the illusion of motion. For the rebranding of Hooper & Gale, team awesome have put together a motion graphics sequence showcasing Hooper & Gale as a professional firm in the field of Intellectual Property Law.
Here is the final product.
· Play motion graphic
This motion graphic runs for 30 seconds, and can be used as advertising material across a wide range of mediums. It is in compliance with TV standards for broadcasting and meets all the qualifications for use on electronic mediums such as LCD billboards and other public displays. Apart from this, the motion graphic can be used on the web, as a promotional tool to reach a wider audience.
The use of clean typographic transitions makes the visual aesthetic professional and engaging, to keep the audience interested. It introduces intellectual property law, and showcases what services Hooper & Gale can offer to potential and current clients.
The panoramic photography in the backdrop is taken directly from the location of your new office space in Docklands. This both identifies the location of the new office to viewers, and helps to associate H&G with the city of Melbourne where your company is based.
The colours used match those in the design of the web-site, and other company related media, so viewers can identify the look and feel as being associated with Hooper & Gale. The motion graphic has an audio track that has a slow and smooth ambient feel, which helps to reinforce the professional practice of your law firm. It can also be played without the audio track and still communicate the same message, due to the strong composition and typographic layouts.
We feel that our motion graphic is consistent with our overall design, and presents your company in a new and dynamic way.
Now back to Shane.
Thanks.
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