Hello! For those who do not know me, my name is Shane, Project manager for Team Awesome designs for the rebranding of Hooper and gale.
Here with me today is Nataly our head of creative design, shell be taking you through our colour design and logo concepts , Laura our web designer covering our web solutions and roger our motionographer in charge of motion graphics.
Design without strategic intent is like a pie without sauce; sure you can have it that way but why would you?
Our philosophy is that the brand is only there to serve the business, and the role of design is to actively communicate the brand
Few things are more valuable to a business then understanding with absolute clarity what it must do in order to be successful. Our designs work with Hooper and Gale to define what it is their brand stands for and then we have translated that into creative expressions that captures the attention of clients.
We have utilized a range of multimedia applications for our rebranding design, from innovative web design and online support to clean cut motion graphics, stationary and a DVD package.
Hooper and Gale recognize that intellectual property is a precious and valuable asset. Your clientele, in
Hooper and Gale is a leading Australian firm of Patent and Trade Mark attorneys and Intellectual Property lawyers with offices in Sydney,
The geographical spread and location of their offices enables us at team awesome designs to take full advantage of the rebranding to a global scale, designing an identity for Hooper and Gale with a contemporary and dynamic feel.
Team awesome has achieved a design theme, that can be utilized across a wide range of media assets, which also is highly recognizable, has a rememberable effect, and communicates to potential clients that they are a trustworthy, reliable and determined team.
I better leave it at that before I get too carried away ill pass you over to Nataly and she will go over our logo and colour scheme designs
thanks roger
DVDs are simple to use and impressive to the clients, they portray your firm as progressive and cutting-edge. It injects new life into the old brand experienceOur DVD conveys your firm’s message through a combination of text, audio, video and graphic animations. Each feature is a total multimedia experience giving the viewer a detailed look into the advantages of dealing with Hooper and Gale.We have created an intuitive DVD menu layout and combined them with the unique look and feel for your DVD to create a custom DVD menu design that will impress your clients even before they have entered your offices.
The DVD's design and architecture reflect on your firm’s attitudes towards client care and the level of professionalism that is expected at Hooper and gale.We have moved away from conventional packaging DVDs and designed an introductory DVD information package. Using recycled materials instead of plastic casing lowers Hooper and Gales carbon foot pint and shows potential clients that your firm is aware of environmental issues and actively perusing them.
If you been handed a cheap business card or received business correspondence on generic letterheads. It leaves you wondering if the business is reliable and how professional they really are. By contrast, professionally designed stationery helps to form a lasting impression in the minds of your employees, business partners and clients. Clients will not only remember you, but they'll know that you're a serious business and that they can trust you.
Nothing makes a business look more credible than professionally designed stationery.
Our solution to the rebranding of Hooper and gale will breathe new life to your firms image. We feel that our rebranding solutions will help you gain new clients in the world of intellectual property law.
Questions
This concludes our presentation for today. On behalf of my team and myself Id like to thank you for your attention
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