Shanes Speech

Shanes Speech

Hello! For those who do not know me, my name is Shane, Project manager for Team Awesome designs for the rebranding of Hooper and gale.
Here with me today is Nataly our head of creative design, shell be taking you through our colour design and logo concepts , Laura our web designer covering our web solutions and roger our motionographer in charge of motion graphics.
Design without strategic intent is like a pie without sauce; sure you can have it that way but why would you?
Our philosophy is that the brand is only there to serve the business, and the role of design is to actively communicate the brand
Few things are more valuable to a business then understanding with absolute clarity what it must do in order to be successful. Our designs work with Hooper and Gale to define what it is their brand stands for and then we have translated that into creative expressions that captures the attention of clients.
We have utilized a range of multimedia applications for our rebranding design, from innovative web design and online support to clean cut motion graphics, stationary and a DVD package.
Hooper and Gale recognize that intellectual property is a precious and valuable asset. Your clientele, in Australia and overseas, small enterprises, big corporations, individual inventors, and research institutions. Clever people with innovative ideas that need protection.
Hooper and Gale is a leading Australian firm of Patent and Trade Mark attorneys and Intellectual Property lawyers with offices in Sydney, Brisbane and Perth and an active network of associate firms throughout the world.

The geographical spread and location of their offices enables us at team awesome designs to take full advantage of the rebranding to a global scale, designing an identity for Hooper and Gale with a contemporary and dynamic feel.

Team awesome has achieved a design theme, that can be utilized across a wide range of media assets, which also is highly recognizable, has a rememberable effect, and communicates to potential clients that they are a trustworthy, reliable and determined team.
I better leave it at that before I get too carried away ill pass you over to Nataly and she will go over our logo and colour scheme designs
thanks roger

DVDs are simple to use and impressive to the clients, they portray your firm as progressive and cutting-edge. It injects new life into the old brand experienceOur DVD conveys your firm’s message through a combination of text, audio, video and graphic animations. Each feature is a total multimedia experience giving the viewer a detailed look into the advantages of dealing with Hooper and Gale.We have created an intuitive DVD menu layout and combined them with the unique look and feel for your DVD to create a custom DVD menu design that will impress your clients even before they have entered your offices.

The DVD's design and architecture reflect on your firm’s attitudes towards client care and the level of professionalism that is expected at Hooper and gale.We have moved away from conventional packaging DVDs and designed an introductory DVD information package. Using recycled materials instead of plastic casing lowers Hooper and Gales carbon foot pint and shows potential clients that your firm is aware of environmental issues and actively perusing them. The design of this package is to allow clients without access to a computer print media that is helpful in explaining Hooper and Gale services. The DVD Information Package contains useful information that assists victims of intellectual property theft as well as rights in dealing with obtaining trademarks and copyrights.Written in easy to understand terms, the DVD Package Perfectly prepare your clients and improves office efficiency. It is a clients first step to getting the advice and assistance that Hooper and gale can offer.

If you been handed a cheap business card or received business correspondence on generic letterheads. It leaves you wondering if the business is reliable and how professional they really are. By contrast, professionally designed stationery helps to form a lasting impression in the minds of your employees, business partners and clients. Clients will not only remember you, but they'll know that you're a serious business and that they can trust you.

Nothing makes a business look more credible than professionally designed stationery.

Our solution to the rebranding of Hooper and gale will breathe new life to your firms image. We feel that our rebranding solutions will help you gain new clients in the world of intellectual property law.

Questions

This concludes our presentation for today. On behalf of my team and myself Id like to thank you for your attention

ROJOES SPEECHOES

Thanks Laura.
Motion graphics are graphics that use video and/or animation technology to create the illusion of motion. For the rebranding of Hooper & Gale, team awesome have put together a motion graphics sequence showcasing Hooper & Gale as a professional firm in the field of Intellectual Property Law.
Here is the final product.
· Play motion graphic
This motion graphic runs for 30 seconds, and can be used as advertising material across a wide range of mediums. It is in compliance with TV standards for broadcasting and meets all the qualifications for use on electronic mediums such as LCD billboards and other public displays. Apart from this, the motion graphic can be used on the web, as a promotional tool to reach a wider audience.
The use of clean typographic transitions makes the visual aesthetic professional and engaging, to keep the audience interested. It introduces intellectual property law, and showcases what services Hooper & Gale can offer to potential and current clients.
The panoramic photography in the backdrop is taken directly from the location of your new office space in Docklands. This both identifies the location of the new office to viewers, and helps to associate H&G with the city of Melbourne where your company is based.
The colours used match those in the design of the web-site, and other company related media, so viewers can identify the look and feel as being associated with Hooper & Gale. The motion graphic has an audio track that has a slow and smooth ambient feel, which helps to reinforce the professional practice of your law firm. It can also be played without the audio track and still communicate the same message, due to the strong composition and typographic layouts.
We feel that our motion graphic is consistent with our overall design, and presents your company in a new and dynamic way.

Now back to Shane.
Thanks.

Team Awesome Meeting

Hey guys just wanted to kow if your all avaliable for a meeting thursday around 1 onwards. just an overview of our speech, give us a chance to go over our speeches. also Nat you said you had a little clicker thingy we can use to jump to next slides?? hows that going? the code for my lil presenter is fairly simple so lemme know if u want to take a look k. part from that i think were pretty sweet guys hope to hear from u soon!
msg my phone if u can, quicker then having to check this all day...

We here at Team Awesome Designs, felt that a website was an integral component to the rebranding of Hooper and Gale.

OPTIONAL//////////////////
Approximately 27 million people worldwide have access to the World Wide Web and it is estimated that by the end of 2010 56 million will have internet access. No matter what your business is, you can't ignore those 56 million people. Being accessible on the web, makes it easier for people to reach you, as well as show YOUR interest in helping them. This creates a feeling of community... a quality that gives you an enourmous advantage over your competition.
OPTIONAL//////////////////

We created a website that we felt reflected the firms new vibrant image while still retaining its corporate foundations. Initial designs of the website were quite simple and mimicked the traditional websites of other law firms. However, traditional and ordinary is not what you came to us for. We designed Hooper and Gale's website with your contemporary and dynamic image in mind. The redesign of the website preserves the simplicity of a traditional navigation menu but adds a modern touch. No matter their age or background, the simple navigation allows users to get the information they want as quickly and as easily as possible. Additionally, the photos in the menu allow Hooper and Gale to exhibit their new office locations and iterate their fresh image.

The logo and colour scheme are quite prominent on the site, to give a sense of consistency across all Hooper and Gale's promotional media. As Natalie said earlier, the royal purple reflects the companies values... Confidentiality ... Understanding and Trust. We used the light blue colour as the background colour for the readable content as it evokes a calming effect. Users are provided with a pleasant experience as they navigate through the site creating a positive reflection on the firm even before they have gone to your Dockland offices.

With such diverse cultures in Melbourne, Hooper and Gale should be able to be as accessible to as many people as possible. We added a language function catering for users whose first language is not English. We picked those languages which are also provided on the official City of Melbourne homepage such as Cantonese, Greek, Indonesian, Italian, Mandarin, Somalian, Spanish and Vietnamese. When users click on one of the languages on the top right hand side of the page the site will be translated into their desired language.

Site architecture is clear and simple. We felt that because of the wide variety of users accessing the site, everything should be as clear as possible. Also, since people generally do not read every single line on a webpage, especially if there is a lot of content, we designed each page so there would be a lot of white space making it easier for the user to scan down through the page and find the section that interests them.

We also felt it wouldn't be approprate to design anything too flashy, we just wanted a site that gets the job done to its utmost potential which we believed is an approach that the firm proudly adopts. The website is made wholly in HTML and CSS to be not only standards compliant but to accommodate those users who may not have the hardware or software to view a flash website.

And now over to Roger to present your new motion graphic.

Our awesome Speech

Hello! For those who do not know me, my name is Shane, Project manager for the rebranding of Team Awesome designs.
Here with me today is NataLY OUR HEAD OF CREATIVE design, shell be taking you through our colour design, laura our web designer covering our web solutions and rogger our motionographer incharge of motion graphics.

Design without strategic intent is like a pie without sauce; sure you can have it that way but why would you?
Our philosophy is that the brand is only there to serve the business, and the role of design is to actively communicate the brand

Few things are more valuable to a business then understanding with absolute clarity what it must do in order to be successful. Our designs work with Hooper and Gale to define what it is their brand stands for and then we have translated that into creative expressions that capture the hearts and minds of the public
We have utilised a range of multimedia applications for our rebranding design, from innovative web design and online support to clean cut motion graphics, stationary and a DVD package.

Hooper and Gale recognise that intellectual property is a precious and valuable asset. your clients, in Australia and overseas, are small enterprises, big corporations, individual inventors, universities and research institutions. Clever people with innovative ideas that need protection.
Hooper and Gale is a leading Australian firm of Patent and Trade Mark attorneys and Intellectual Property lawyers with offices in Sydney, Brisbane and Perth and an active network of associate firms throughout the world. The geographical spread and location of their offices enables us at team awesome designs to take full advantage of the rebranding to a global scale, Designing an identity for Hooper and Gale with a contemporary and dynamic feel. Team awesome has achieved a design theme, that can be utilized across a wide range of media assets, which also is highly recognizable, has a rememberable effect, and communicates to potential clients that they are a trustworthy, reliable and determined team.
I better leave it at that before I get too carried away ill pass you over to Nataly and she will go over our logo and colour scheme designs

Nataly
thanks shane!

The logo or logotype design is one of the most important visual assets a company has. It is what distinguishes and makes a company recognizable to the public. A logo has the ability to create and stimulate ideas and feelings upon first sight. As designers we wanted a sense of trust and reliability to be brought to the forefront of the publics mind. Of course, we also needed to consider their design brief, an important aspect of which was the contemporary and dynamic feel.

We came up with 3 variations for the logotype and a single type design. These concepts are simple, clean and convey a sense of stability and efficiency through the uncomplicated composition. The logotype graphics (gryphon and herald shield) while conventional and traditional in terms of associated connotations- middle evil time- are also non dating and have sense of professionalism and establishment.

Fonts used are variations of the Trajan Pro type face, and are strong stable serif types which give a sense of strength and clarity due the of clean, simple nature of the font. Of these design we opted for the text only based logo, with the rationale that, despite being a new office, there were still viable links to the fathering firm that were beneficial to their company, and that the inclusion of a logo might negatively severe ties the client might want to maintain. The all-caps is a conscious choice as it has a stronger impression than its lowercase counterpart.

We want the elements that we designed for their ident to be transitional across a range of different medias, including print based mediums (letter heads, business cards, folders etc.), website, motion-graphics and in house presentations. We opted for a minimalist design that is once again clean and simple, giving a sense of straightforwardness, strength, and efficiency. And in regards with their design specifications - contemporary and dynamic- we kept information and design elements separate, non cluttered, by utilizing negative space in order to achieve a stylish and professional look.

The colour scheme that runs through the design includes a rich purple and array of pale blues, with purple being the primary or focal colour. Purple was selected as it is a regal colour, associate with royalty, trust and strength. In accordance with research form University of Illinois the royal purple reflects a companies values emphasizing confidentiality, understanding and trust. Other connotations of the colour are security, speed, and high-technology. It is an appropriate strategic design choice as the attribute of the colour are well suited for a successful Intellectual Property Company.

This design scheme is most notable in the website and print productions. Another element of the design is the use of a series of photographic images, not of the lawyers team or offices, but images that captivate and instigate a firm belief that Hooper and Gale will deliver unfailingly on the companies professional promise.

To Laura

In the re-branding of Hooper and Gale, we created a website that would reflect the firm’s new vibrant image but retain the corporate foundations.

Approximately 27 million people worldwide have access to the World Wide Web and it is estimated that by the end of 2010 56 million will have Web access. No matter what your business is, you can't ignore 56 million people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them.

Initial designs of the website were quite simple and mimicked the traditional websites of other law firms. As you can see, everything is quite minimalist, simple and straightforward in this design. However, we felt that it did not resonate with the dynamism of the 'new' Hooper and Gale. The redesign of the website preserves the simplicity of a traditional navigation menu but adds a modern touch. The photos in flash menu allows Hooper and Gale to exhibit their new office locations and iterate their fresh image.

The logo and colour scheme are quite prominent on the site, to give a sense of consistency across all Hooper and Gale's promotional media. The royal purple reflects the companies values like confidentiality, understanding and trust. The light blue gives it that modern touch.

Site architecture is very clear and easily accessible... simple. Everything is laid out so its easily readable because of the wide range of audience that could be viewing the site. There's enough white space to make it easy to scan pages. The simple navigation makes it user friendly so people can get the information they want as quickly and as easily as possible. We felt the site has quite a lot of information, and we kept it as simple as possible. We didnt want anything to flashy - just a site that gets the job done >> wholly reflects the firms own approaches.It’s made wholly in HTML and CSS to accommodate those users who may not have the hardware or software to view a flash website.

Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll find even more ways to use WWW technology. How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone to take down the information? Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store? All this can be done, and more, on the WWW.


Currently, we’ve developed a built-in contact form on the site makes it particularly easy to get into contact with the firm. A easy aspect of online support. There is also an added function of changing languages of the site. With such diverse cultures in Melbourne, Hooper and Gale want to be able to be as accessible to as many people as possible in melbourne...

With society constantly changing, Hooper and Gales quarterly (?) newsletter keeps clients and any one else interested, up-to-date with the latest developments in not only the firm but Intellectual Properly law as well.

Over to roj

Roger
Motion Graphics;
*Show motion graphic
New location, audio, visually stimulating, target audience, where

• Follows colour scheme / style of all other media within the project.
• Fast paced animation to suit the dynamic design of the entire project.
• Shows what Hooper & Gale can do (intellectual property lawyers)
• Shows where they are located (Docklands
• Motion graphics suits the modern and ‘architecturally stunning’ office
• The target audience for the motion graphic is potential clients for the firm, business partners, and investors.
• The motion graphic could be shown on any media that Hooper & Gale create, or as a short advertisement to be shown on television etc…
• It brings excitement to the field of Intellectual Property Law by using sleek/fast design and animation to make the subject matter more appealing in a traditionally boring environment.
• The corporate feel of the website, is then translated into the motion graphic following the same design style, with a fast, dynamic pace to keep the viewer interested, and potential clients to choose Hooper & Gale above other competitors.

Back to shane

DVD packaging
Follows our design outcome.
stationary

Questions

this concludes our presentation for today. On behalf of my team and myself Id like to thank you for your attention

Work

Shane. Thats farking awesome. LOLS1!
Will have motion graphic and speech finished for thursday, do you think we need to meet before then? Im gonna make the motion graphic longer, like 30secs - 1min.

Rojz.

Full Tilt!

hey guys! well done today! we rocked the presentation!

so what to work on now ey?
we needs to work on the speechs a lil, fill it out some more.
Rogger u going to work on any more motion graphics? rekkon its good as it is? maybe another one similar length? dont worry about the presentaion, u had other stuff on in the morning. chillax.
Laura some more web awesomeness, crazy it didnt work in class...thats a mystery..
Nat keep trucking along with the flash thing, i know its a bitch coz we havent got our speech ready :P my bad. one thing i did notice about ur speech tho is that u speak really really fast! spose itll be broken up more when we stick images an stuff up. stuff your going to talk about might help.

an lucky me, ill keep making the dvd stuff an working on the documentation.... think we have some documentation to hand in... dunno.

send us ur speechs, stick em up here, whatever jus so we all can see whats going on, an i can work on what ppl are saying. ill put up the one we did friday in the morning, cant be bothered right now ;)
also dont spose anyone timed us or anything? see how long we actually went for.... see how close we are to 20 mins :S
Team meetings!
we'll aim for one on monday, thursday again, an maybe tues/wednesday lol everyday, put up what times suit everyone an well go from there, we def need one for our presentation and so we can help Nat with the flash thingy.

anyways great work guys, mark didnt yell or go into a speech on how crap we all are so id say its a win for team awesome!

P.S Theres ur Bday pressie RoGer, the hair needs work....